Product Strategy
Discovery, prioritization, and direction before anyone opens Figma.
Rduce: CO₂ tracking platform for logistics and sustainability reporting.
Product design
Products people understand and actually want to use.
About
10+ years designing digital products
Startups and enterprise teams. Same craft, different constraints.
From startup MVPs to enterprise platforms
First release or year eighteen. I've done both.
Complex UX made simple
Messy workflows, confused users, too many steps. That's the work I like.
Outcomes over aesthetics
Pretty helps. Adoption, retention, and fewer support tickets help more.
Design systems that scale
Component libraries and docs so your team ships consistent UI without me in every review.
User experience (UX)
Journeys, information architecture, and workflows with less friction.
Handwave: Palm recognition across hardware and mobile.
User interface (UI)
Interfaces that are consistent, accessible, and hold up under scrutiny.
Supliful: Product setup changes that supported $1.1M GMV growth.
Design systems
Components, tokens, and documentation your team can run with.
Casoo: Casino redesign aimed at engagement and retention.