UX audits
Review what you have: usability gaps, workflow problems, quick wins.
My IO: Maintenance requests simplified to improve completion rates.
UX Strategy
Product decisions backed by research and real usage, not gut feel.
About
Evidence over assumptions
Research, audits, and behavioral data to show what to fix and why.
Complex domains simplified
Enterprise, fintech, regulated workflows. I've untangled a lot of these.
Onboarding that converts
First-run experiences that get users to value before they give up.
Retention by design
Find the friction in core flows and remove it.
Stakeholder alignment
Clear recommendations so product, business, and engineering pull the same direction.
User research
Interviews, testing, synthesis: what users need and how they think.
Rduce: CO₂ tracking platform for logistics and sustainability reporting.
Onboarding & retention
Better activation, completion, and return visits through clearer journeys.
Supliful: Product setup changes that supported $1.1M GMV growth.
Information architecture
Navigation, content, and task flows that don't make users hunt.
Janus Market: Crypto marketplace from buyer to settlement.