Products I've designed and shipped across industries.
Had an MVP but no clear path to a complete product. Joined to own it end-to-end — feature definition, full UX including palm scanning with no existing patterns to reference, and the process to take ideas from concept to shipped.
WordPress MVP with a growing merchant base and a replatform incoming — but no product designer. Joined to design the whole thing from scratch: product structure, merchant onboarding, order flows, design system. Every merchant now self-serves without touching support.
18-year-old governance system actively being worked around by the people who used it daily. Joined mid-build with no onboarding and no docs. Learned the domain in one week, mapped real workflows versus system assumptions, and delivered a redesign that replaced workarounds with a system people actually use.
Title agents review 40+ documents per order under rules that shift state by state. Identified where human review broke down and designed AI to own those steps — document splitting, boundary mapping, red flag analysis. Redesigned the communication layer when adoption failed. AI now runs on every order the operation touches.
Aegon knew their digital experience was underperforming but months of internal debate had not produced answers. Ran structured research — interviews, usability sessions, behavioural analysis — identified exact drop-off points, and delivered a prioritised action plan that gave the team a clear path forward for the first time.
Two completely different user types — buyers and sellers — with conflicting needs and no product structure to hold them together. Designed both sides into one coherent experience: information architecture, design system, and every core flow from first session to completed transaction.
One critical flow generating more support calls than everything else combined. Nobody knew exactly where users were getting lost. Diagnosed the three exact drop-off points, rebuilt the flow from the ground up, and handed off with full documentation.
Strong concept, but users were dropping before finishing their first session. The onboarding felt like a test rather than a product. Restructured the entire first-time experience so the value was clear before users were asked to commit.
New platform entering a high-trust market where a single moment of confusion loses a user permanently. Joined at the start and owned the full product — every interaction designed to feel instant, certain, and trustworthy from the first tap.
Travel planning product competing in a space full of noise. Designed an experience that made the decision from browsing to booking feel effortless — clear information hierarchy, zero unnecessary steps, and a visual language that made destinations feel worth going to.
Stroke recovery is a long, uncertain process. Patients need structure, motivation, and clarity — not clinical complexity. Designed a native mobile experience that made daily rehabilitation feel manageable and progress feel visible.
