
UX & product strategy
CO₂ tracking for logistics and sustainability reporting
Story
Rduce helps logistics companies meet EU sustainability rules: calculate emissions, buy offsets, generate compliance certificates.
As regulations tightened, fleet operators struggled to track vehicles, calculate carbon, and keep documentation in order. Non-compliance risk went up. So did operational overhead.
Lead product designer from day one. I designed the web app: fleet management, offset purchases, certification workflows. Worked with founders and engineers to cut complexity and make compliance something teams could actually manage.



