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·5 min
Free trial teardown
Find out where your trial loses buyers.
Three leaks, a fix for each. Free.
Get my free teardownSee how I do it
What you get
Every step, timed and screenshotted
I go through your trial the way a buyer does, from the homepage to the first result and the checkout. You see each screen, how long it took, and where I hesitated.
The three leaks that cost the most
Not a 40-item audit. The three places most likely to lose paying customers, ranked by how many people reach them.
A fix for each, sized for your team
What to change, why it works, and whether it is a copy change or a sprint. Every fix is tied to a documented behavior, not a hunch.
Where your number stands
Share your trial-to-paid rate and I place it on the scale from Lenny's Newsletter's survey: for free trials, 8 to 12% is good and 15 to 25% is great.
How it works
- 01
You send the link
Where your trial starts and, if you have it, your trial-to-paid rate. Two minutes.
- 02
I create the teardown
No call, no demo, no tour from your team. I see what a new user sees.
- 03
I send it out
A private write-up with screenshots, timings, and the fix list, in about a week.
- 04
You fix it, alone or with me
Ship the fixes with your team. If you want help, that is the trial-to-paid service.
Who it is for
Good fit
A live self-serve trial
SaaS with a free trial or freemium plan that anyone can start without talking to sales. Any stage, B2B or B2C.
Not a fit
No self-serve path yet
Sales-led products where every deal starts with a demo, or apps still in private beta. Start with discovery instead.
FAQ
It is how I meet teams worth working with. Some fix everything on their own, and that is a good outcome. Others ask for help, and that becomes the trial-to-paid service. Either way you keep the teardown.
No. Yours stays private. The teardowns on the blog are products I signed up for on my own.
A link where anyone can start the trial. If signup asks for a card, a coupon or test account helps. Your numbers are optional, but they make the fix list sharper.
About a week from your request. I take a few at a time so each one gets a real look. If there is a queue, I tell you when I reply.