
Startups building v1, enterprises running at scale. I learn how the business works first, then simplify what users have to deal with.
Built UX teams from scratch, shipped design systems, worked directly with founders, PMs, and engineers from strategy through launch.
Discovery through UI: flows, prototypes, and screens that drive the next UX improvement - grounded in real usage and accelerated with AI.
I build what I design - with AI-accelerated iteration and front-end polish that helps lift outcomes (often 15-30%).
Research, audits, and prioritized fixes for onboarding, retention, and core flows - to uncover the 15-30% UX improvements hiding in your product.
I embed with founders and product teams to align strategy and ship improvements - so UX and AI work together, not in silos.

NN/g UX certification: research, usability, interaction design, and human-centered design.

Product Faculty certification in AI product strategy, LLM products, and AI workflows.
Mentorship program for designers moving into product design: real projects, portfolio reviews, career coaching.
AI tool for solo founders that tracks trends and creators to suggest what content to make next.