
I've spent 10+ years in product design, but not all of them pushing pixels. I've designed products, led teams, run workshops, and spent a lot of time on problems that had very little to do with the interface. That's what pulled me into AI.
Most engagements start the same way: What's broken? Where are people wasting time? Where are customers dropping off? Is AI even the right solution? From there I map processes, run workshops, prioritize opportunities, prototype, and validate — sometimes redesigning UX, sometimes introducing an agent, sometimes recommending no AI at all. I'm also building Snapfast.ai. UX still matters. Ultimately I care whether we moved the number.
Partner with stakeholders to uncover business challenges, map processes and customer journeys, and identify where AI, automation, or UX can create the most value.
Lead discovery, Design Thinking, and AI ideation workshops to prioritize use cases, shape business cases, and create actionable roadmaps.
Design and prototype AI-powered products, agents, and automated workflows using LLMs and modern AI tools — validating before full-scale implementation.
Translate business needs into product concepts, prototypes, success metrics, and experiences people understand, trust, and adopt in real workflows.

NN/g UX certification: research, usability, interaction design, and human-centered design.

Product Faculty certification in AI product strategy, LLM products, and AI workflows.
Mentorship program for designers moving into product design: real projects, portfolio reviews, career coaching.
Where I apply the same AI + UX thinking to my own product — trends and creators that suggest what content to make next.