Product setup changes that supported $1.1M GMV growth

Supliful lets creators launch supplement brands without handling manufacturing or fulfillment.

Growth exposed the limits of their WordPress setup. New users couldn't figure out the product, set up a brand, or start selling. Adoption stalled.

First UX hire. Built the UX function, redesigned the marketing site and product, added a design system, mapped workflows, and worked with founders and engineers on product strategy. The company hit $1.1M monthly GMV.