Web3 Business
Marketplace Design
Janus Markets is a startup marketplace where users can buy and sell code, businesses, and digital assets using cryptocurrency. As a new venture, they needed to design a user experience from scratch to ensure that users could easily and efficiently buy and sell these assets.
Deliverables
Designed and launched a new marketing website, fully aligned with the updated brand identity.
Completely redesigned the web app platform, adding new features and enhancing key user journeys, including investment exploration, deposits, investment monitoring, and reinvestment.
Design approach
Our design approach centered on rapidly launching a minimum viable product (MVP), and we achieved this by completing the entire redesign in just two months.
1. Analyzing the existing design
We started by breaking down the current design to understand its functionality, information layout, and overall structure. This deep dive helped us identify areas for improvement and set a clear direction for our redesign.
2. Exploring design concepts
We experimented with various design concepts for the homepage, creating multiple iterations to explore different looks and feels. This iterative process helped us pinpoint the client's preferences and refine our vision.
3. Developing the final design
Once we finalized the design concept and understood the previous design's decisions, we moved forward with crafting the new product and website. This phase focused on bringing our refined ideas to life with a polished and functional design.
Results
The project was completed successfully, even though it was not launched into the market. I delivered the MVP on Webflow, incorporating all required functionalities and saving costs compared to custom development. The client was satisfied with the results and decided to commission an additional project.
With over 10 years of experience, I've been shaping digital experiences in product design, UX, brand design, and diving into coding.
